7-4-2007
Today’s guitarists happen to be living in an age where the number of
amplifier models and manufacturer choices is staggering! I know this
first hand because I have spent most of my life and my life savings
acquiring tube guitar amplifiers from the great old builders and
innovators from “back in the day” to the modern Boutique and clone
builders of today.
One thing I’ve noticed over the years is how similar each persons
approach to building a boutique amplifier actually is. Even Fender
started from prints generated by old radio and tube companies like
Western Electric and others. Later, Marshall, starting with a basic
Fender design placed his twist on a Fender derived circuit and Marshall
was born. The AC30 for example, is a “genius” in electronic design for
guitar amplification, love them or hate them, an AC30 is definitely
original.
Later, designers like Ken Fisher and Howard Dumble placed their
twist on Fender and Marshall Circuits, creating an entirely new type of
amplifier tone and response. What does each one of these
designer/builders have in common? They’ve created what is called “the
million dollar guitar tone”. The million dollar guitar tone is defined
as a tone that has not only been heard on countless hit records but has
been used by countless “great” and well knows guitarists all over the
world and is immediately recognized.
Although I am not so arrogant to view myself anywhere near the great
designers I have mentioned above, I do aspire to create original
designs with a “new twist” on familiar tone and feel, which sets my
amplifiers apart from the others…I refuse to clone exact circuits or
attempt to “nail” any existing amplifiers character.
One of the comments by a great player who owns, records and performs
with a “64” model amplifier, said the following, “I can’t put my finger
on what makes this amplifier speak to me the way it does…it is familiar
but unique and original in its own way. The “64” has enabled me to get
closer to my signature voice than I have ever been able to come, using
any other guitar amplifier, any other time in my career”.
To me, comments like that are the only reason I build amps for anyone
else but myself! For a creative person, this is what I live for…it
brings me satisfaction and a sense of accomplishment when I hear about
players who feel this way.
After I put together the pieces (or stumble upon) of a circuit that
makes magic, and believe me, this can take years to accomplish, then
there’s the painstaking task of reproducing that magic consistently on
the production scale and thank God I have so much help in this regard!
Thanks to Sergio at Mercury Magnetics, Steve Gifford my cabinet builder
and the inspiration and direction from guys like Ben Fargen and the
Tele Master Mr. Jim Weider…the chassis guys, speaker designers like
Anthony at Eminence and so on. Frankly, none of this would be possible
without the help, friendship and support by each everyone I rely on
from day to day!
The Nitro and the Injected Nitro model amplifiers have been released to
production and I expect that the first ones will roll off the assembly
line in about 4 weeks or so. With the Nitro, I had deemed it complete
on 3 different occasions, only to go back to the drawing board when I
played it for some time and just thought it fell short of achieving the
“really special amplifier” status that I had hoped to create. The final
iteration of the Nitro is an amplifier that does just that and everyone
who plugs into one are just amazed at how this amplifier feels, sounds
and records.
The Nitro is now an amplifier that will set itself apart from the
others, just like the “64” has and I think I’m in for a bit of a “long
hall” producing these amps!
Thanks for taking the time to read this!
Mark.
Pure Sixty Four Amps
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